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Portfolio – Internet Marketing Houston – EWebResults

X-Ray Equipment

X-Ray Equipment is the leading provider of radiography equipment and tools for hospitals, emergency rooms, doctor offices and clinics.
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David Hunter Law Firm

David Hunter Law Firm is a criminal defense firm focusing on dwi, dui, domestic violence and drug crimes in the Fort Bend County area.
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Texas Orthopaedic & Sports Medicine

Texas Orthopaedic & Sports Medicine is a 3 location surgery center made up of a group of doctors in Spring, Tomball & The Woodlands Texas.
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The Colby Agency

The Colby Agency is an insurance agency mainly providing All State insurance based in Houston Texas.
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Manning Pool Service

Manning Pool Service is Houston’s premier provider of pool maintenance, renovations and repairs.
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Broken Vehicles

Broken Vehicles is the best and fastest way to sell your car, truck, motorcycle or boat anywhere in the country.
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Integratech

Houston’s, Integratech is an IT company focusing on business phone systems, network management and general IT support.
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Full Moon Builders

Full Moon Builders is a full service construction company specializing in fire and water damage restoration and commercial construction. They are based in Houston Texas.
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First Response

First Response is a computer and digital forensics firm specializing in data investigations, ip theft and employee disputes based in the UK.
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Doc Response

Doc Response is the worlds best online symptom checker. It is created by physicians and designed to give an office visit experience online with an extremely accurate diagnosis.
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#SEOPODCAST292 – Internet Marketing Houston

#SEOPODCAST292 – ASK FOR ENGAGEMENT WHEN POSTING SOCIALLYOCT 07 2015

Ask for Engagement When Posting Socially
Ask for Engagement When Posting Socially
Should you Ask for Engagement When Posting Socially? Chris and Charles discuss why you should ask for engagement when posting socially in #SEOPodcast292 on Podomaticand YouTube.

Podcast 292 2015-09-25

[0:00:00]

Chris:               Hi, and welcome to the SEO Podcast – Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.

Chuck:             Hi, I’m Charles Lewis, your Client Results Advocate.

Chris:               Welcome back to another fun-filled edition of our podcast. This is podcast number 280 —

Chuck:             292.

Chris:               — 292. I don’t know where 280 came from. The reason is I was trying to cheat and pretend that I knew it and looked at the screen there. It was a little small. As always, we do have a tip from our previous podcast, and our tip is, ask for engagement when posting socially.

Chuck:             Yeah. When you tell me posting socially, as a Facebook post, a Twitter post, all the things like that, ask for that engagement. Understand, if you ask, people would typically follow those instructions. What type of engagement? Maybe you wrote a post and that post, you have some great content, I don’t know, maybe about your product or service.

So now you want people to engage with that post. You want them to comment. You want them to like it. You want them to share it. You want them to retweet it. Whatever that post engagement is that you desire, ask for it. If you ask for it, they will likely do it, at least a small percentage of them. If you did it consistently, let’s say over the course of six months, 12 months, then you begin to have a lot more posts that have active engagement.

Chris:               Absolutely. All right. So that was, ask for engagement when posting socially.

Chuck:             Ask for engagement.

Chris:               Very good. All right. Hey, we are broadcasting live from Houston, Texas, and we are your friendly local neighborhood top position snatchers, and our mantra is…

Chuck:             Don’t be a douche.

Chris:               Don’t be a douche. We’ve got an article today, Eight Most Common but Simply Missed Opportunities in Optimizing Content.

Chuck:             This is a great article. Punch in the fact to Janet Driscoll and the good folks over atSearch Engine Land. Yeah, Eight Most Common but Simple Missed — and we’re coming to that a lot, people who come to us, they say, “Man, we’ve got a website that’s optimizing. We’re doing this. We’re doing that.” As soon as we look at it, we’re, like, “Yeah, but you missed this, this, this and that,” pretty much common thing. That’s my experience early today. So, yeah, we’ll dive into later.

Chris:               Awesome. Let’s see. If you’re in a position to and you have a device, we would like you to tweet. Chuck, what should they tweet?

Chuck:             Well, if you’re watching then you know what to tweet. If you look behind us, hashtag, #SEOPodcast. This is number 292. Be sure to tag us in it @ewebresults @bestseopodcast. That way, we can follow you back and do all of our social networking stuff.

Chris:               Yeah, absolutely. Hey, if this is the first time you’re listening to this podcast, howdy, welcome. We’re actually waving at you because you can find the video on YouTube, and you can watch us broadcast live on Fridays. If you’ve listened to this podcast before then you know that if we got a review and we get more than ten favorable instances, we’ll call it for now, on any one of the social platforms then we skip this section where we tell you how to write reviews. Guess what?

Chuck:             We have more than then. I had a lot of Twitter activity going on, a lot of Twitter activity going on.

Chris:               So, now, we just rolled out the new company name. We were E-Webstyle. We’re now eWebResults. In order to manage that transition and because we have 280 podcasts or 289 podcasts that mention twitter.com/ewebstyle, we have to keep our E-Webstyle. A lot of companies, when they change, they —

Chuck:             They just change it.

Chris:               We’ve got to keep the old ones, got to migrate to the new ones. Now, the real interesting thing is, is how are we going to manage this contest anymore, right? So, I can tell you eWebResults — I just went through all my friends and said, “Hey —

Chuck:             Follow this page.

Chris:               — follow this page.” So I don’t know what we’re going to do. We’ll just play it by ear as we move forward.

Chuck:             Yeah. We’re waiting on Twitter to give us access to their domain so we can redirect[0:03:40] [Indiscernible].

Chris:               Give us a 301 redirect option.

Chuck:             Yeah, give us a 301 for our old name.

Chris:               Yeah. That would be awesome.

Chuck:             They probably should do that.

Chris:               See, in our case, even that, we don’t want because our podcasts are going to be available for years, for decades. Some of them will be very relevant. Some of them, frankly, will be totally irrelevant. Actually most of them will be relevant, and some of them will be totally irrelevant. You’re always going to need to have your title — I mean, there are just some —

Chuck:             Some basics will work but, yeah, I got you. For example, all of those podcasts we had about authorship…

Chris:               Irrelevant.

Chuck:             Finito.

Chris:               Totally irrelevant. Yeah. We should almost go back to those podcasts and say, “This is no longer relevant.” Interesting. Yes. All right. So, as we move forward, we’ll figure out how we’re going to to balance that with the other platforms.

So we are skipping the review part where we ask — tell you exactly where to write a review. We will say, hey, go to one of our platforms. Write a review. We prefer Stitcher. Although next time we’re going to come out with Yelp because we don’t have any reviews on Yelp.

Next, we have ways for you guys to engage with us, connect with us, make contact with us, ask questions of us, and all of those are, like, twitter.com/ —

Chuck:             ewebresults.

Chris:               Youtube.com/ —

Chuck:             ewebresuts.

[0:05:00]

Chris:               Facebook.com/ —

Chuck:             ewebresuts.

Chris:               And Instagram.com/ —

Chuck:             ewebresuts.

Chris:               I think that one might not be ready yet. We’ll have to make sure that that one’s ready. Always, when you go there, connect with us and ask us questions because we love to answer questions on our podcasts. We do —

Chuck:             Tag us in your post. Maybe you’re posting something, and it’s just something that we would be interested in, we’d laugh at it, we’d get a kick out of, tag us in it. We’ll check it out.

Chris:               We’ll give you a punch in the face.

All right. If you are a PHP expert or a WordPress guru, hey, we’re probably looking for your talent. So, give us a call, 713-510-7846. Just leave an audio message when you get there. And we have a free website analysis.

Chuck:             Yes, we do.

Chris:               If you go to our website, ewebresults.com, just click into one more page because it’s easier, and you will find a website analysis form over on the right side bar. We will get that. If you’re in a hurry, please reach out to us —

Chuck:             Reach out to us.

Chris:               — either via email, podcast@ewebresults.com, or call us or whatever. Just reach out to us, and we’ll speed that up. It is now time for the favorite segment of the podcast, the Algorithm Cataclysm.

That was good.

Chuck:             Yeah. That was a good one.

Chris:               You have to tune in, for you to get that.

Chuck:             You have to watch that. If you’re listening then that makes no sense to you whatsoever. If you’re watching, you totally get it.

Dig this though, Algo Cat this week. It’s interesting, PPC related. I brought it to you because it affects the search engine results page. Any time that happens, I think it’s cataclysm-worthy.

So, dig this. We already know about the site extensions and things like that, you can do on AdWords. Google is rolling out dynamic call-out extensions. So, the preface here is, if you’re using AdWords for pay-per-click management, manually set your own. That way, you’ll be in complete control over what those site links and those call outs are. Because if you don’t then they’re going to dynamically —

Chris:               Adjust them.

Chuck:             — pull some stuff, content from your site and display the site links they think are relevant to the search query, which Google probably will do a great job at that.

Chris:               They seem to be good at it. Yeah.

Chuck:             Yeah. But if you can dictate it and control it and make the links that you want displayed instead, do that.

Chris:               I think you can do a greater job.

Chuck:             Exactly, because you probably know your business better than Google.

Chris:               Well, at a minimum, you could start — because we say selling starts or SEVO, Search Engine Visitor Optimization, what you do with a visitor after they arrive from a search engine, we say that SEVO begins at SERP.

Chuck:             At the SERP, yeah.

Chris:               So, if you can control that right on that search engine result page then you’re a step ahead,

Chuck:             Exactly. You may want to list your site links to your conversion page —

Chris:               “Buy Now.”

Chuck:             — to your buy page or to a page where you have some videos or infographics that direct people down your sales funnel, versus, I don’t know, your About Us page that Google is probably going to pull.

Chris:               Yes. Makes sense. All right. I have a little bit of news. This is pretty interesting. As of, I think it’s sometime this week, the US has ran out of IPv4. There are no more IP addresses. If you need IP addresses — by the way, you get them from that organization, if you’re an ISP or something — you go on a waitlist now.

Chuck:             Wow. What are you waiting for? Somebody to be done with theirs, like I used this IP one.

Chris:               Yeah. If somebody goes out of business or whatever, those IPs are reabsorbed back into the organ — I’m sure [0:08:33] [Indiscernible] 

Chuck:             So, like phone numbers, recycled.

Chris:               Yes. They get recycled. What was interesting, you guys may be —

Chuck:             That sucks. I don’t want your IP.

Chris:               Had before, yeah.

Chuck:             Yeah.

Chris:               No. Actually, I’ve turned on multiple IP addresses for outbound email for our clients on our email because outbound blacklisted IP addresses are a dime a dozen, but I’m not paying for that. I’m actually not paying anything. Maybe I’ve paid a dime —

Chuck:             Of the dozen.

Chris:               — one out of the dozen would be good. So, I ended up having to chase down blacklist stuff and get them off of blacklist. Make sure that all the reverse look-up and everything was done well. Yeah. That’s a problem of using a reused IP address, and that’s just within the network operating center that we use.

The next version is IPv6, and IPv6 has some interesting facts. The number of IP addresses that exists in IPv6 is 340 undecillion. Yeah. Don’t look at me like that number doesn’t actually exist because it does.

Chuck:             Literally, it does.

Chris:               Maybe you know I have heard of it [0:09:41] [Indiscernible].

Chuck:             Well, that look was actually trying to figure out, how many zeros is that?

Chris:               Yeah. There you go. 36, it’s 36.

Chuck:             I know it’s more than 20.

Chris:   Yeah, with 36 zeros after whatever the first — after the 340 is 36 zeros, so it’s a large amount. Yes. We were talking right before the podcast.